okayo 1.1 is live for every brand. It is organised around the jobs you already do: Home, Create, Content, Inbox, Audience, Context, Analytics and Market. Start a Play and okayo fills in what it can from what it knows about your brand, shows you where each part came from, and waits for you to press Play. Everything that needs your yes sits in one approvals list, and how much okayo does on its own is set in one place.
Fewer places to look
1.1 asks less and shows more. There are fewer screens, each matching a job: Home has your brief, your latest posts and numbers, what needs you, what is in flight and what your Workers did overnight. Context gathers what okayo knows about your brand (Identity, Voice and Look) and lists what it still doesn’t know.
Create, from one box
Create opens on one start box with Plays, your Elements, recent posts, Workflows and Workers. Open a Play and the panel shows okayo filling it in, with sources. You press Play, then keep the result or discard it. Ask in chat for a Worker and okayo drafts it for you to approve.
okayo fills the gaps, says what it still doesn’t know, and shows it work before anything goes out.
Approvals with deadlines
One approvals list, with deadlines instead of expiries, so a campaign never misses its moment waiting on a queue nobody reads. How much okayo does on its own now lives in Settings › Permissions.
Also in 1.1
- A new composition engine for images and video: exact words in your own fonts, checked for fit and safe zones, and reels in square, wide and vertical.
- Files, one library for your files and Elements, with type filters and sorting.
- Market: SEO, trends, content gaps and how AI search answers questions about your brand, including markets outside the US.
- Chat titles: your first message names the conversation.
Next
1.2 turns campaigns into projects, each with its own chat, threads and everything it made, and moves okayo from following instructions to owning goals you set. In testing now: editing an image okayo made without starting over, and your existing posts and their numbers alongside okayo’s own.
Thank you for working with okayo. Tell us what feels right and what doesn’t.