Most marketing work is not new. A product launch, a seasonal push, a carousel from a fresh shoot: each has a shape that works. In okayo those shapes are Plays, and a brand runs them alone or as a step in a Workflow.
It fills it in
Open a Play and okayo fills every input it can from what it knows, with the source beside each one:
- Product, from Shopify.
- Look, from the Looks it made from your own pictures.
- Voice, from your Brand Instructions.
- Placements, the defaults: 1:1, 4:5 and 9:16.
Anything it can’t fill, it asks for. Anything you want different, you steer in a line of text.
You press Play
The button says Play, because that is what you are doing: starting something proven. okayo makes each placement in turn, with your words set in your own fonts and checked against each placement’s safe zones. Then you keep the result or discard it. Nothing goes live until you approve it.
Your own Plays
okayo’s Playbook is the curated set every brand starts with. A tenant admin can publish Team Plays for every brand in the company, so the way your team works becomes something okayo can run too.