A new agency spends its first month learning your brand. A new hire, their first quarter. okayo keeps everything it learns, so the second month is better than the first, and the tenth better than the second.
What it remembers
Every event that matters: what it made, what you approved, what you changed and how, what was published and what it did. Your edits teach it the most. When you rewrite a caption, it notes what you changed, not just that you changed it.
How it finds it again
Two indexes sit over that log. A Vector index finds what is similar: the last time a product like this launched, the captions that sounded most like you. A Temporal Graph holds what is connected and when it was true: this product belongs to that campaign, this claim was approved in March and retired in June.
The memory is how the brand brain compounds instead of resetting.
What it learned, in writing
Over a rolling window okayo reads what happened, alongside the numbers, and writes what it learned into your Brand Instructions, where you can read it, edit it, or tell it to forget it.
Yours alone
Each brand’s memory is separate from every other brand’s, at the database layer, and it lives in the EU. We do not train shared models on it.